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ACCA explains Eligibility in this video. Part to the student includes the supervision of the student and the provision of support in preparation for the RAP by providing advice to the student at appropriate times. At the same time, the role to Oxford Brookes University is to confirm that he or she has been your mentor and that the RAP submitted is purely your work.
A mentor is not permitted to complete any part of the research work for a student; the research work is purely the responsibility of the student. Students are responsible for finding a Registered Oxford Brookes mentor from the ACCA OBU mentor list who will act as their mentor and arrange at least three meetings with him or her; Oxford Brookes does not provide students with mentors.
However, the university has identified three categories of persons whom you can choose to act as your mentor:. Here is advice from the ACCA on how to choose a mentor in a video. If you pass only the Research report, you will only be required to resubmit the Skill and Learning Statement, with your grade in Research Report becoming the overall Research and Analysis grade. Both the research Report and Skills and Learning Statement will have to be resubmitted in a situation where the student failed both.
You can choose to defer your resubmission as it is not a necessity to resubmit at the next submission period, but resubmission is to be done within the year eligibility period. Long Term Solvency Ratios Debt to Equity Ratio Interest coverage ratio Conclusions and Recommendations Introduction Evaluation of organizations is being carried out by all those who have their stakes in the organization.
Performance of any organization is being evaluated on the basis of not just its financial performance but how the business is operating in its overall business environment as well. Causes of its financial performance can be traced back to its business environment as no organization can survive the competition remaining aloof to its business environment. Therefore top management of the organization always makes strategic decisions in line with the business environment. Those different stakeholders include internal and external stakeholders.
The internal stakeholders are usually the employees, the suppliers as well as the management at all tiers. External stakeholders include the investors and the credit rating agencies etc Autio, Sapienza and Almeida, Aim of the research The main and foremost aim of this research report is to scrutinize the financial performance of Accor in context of its business environment and compared to its competitor Marriot over three years from to Research Objectives This research report is written around following research objectives: a To draw a clear and well analyzed picture of the financial performance of Accor compared to Marriot from to Research Questions a Examine the financial performance of Accor over the three most recent years and compare it with that of Marriot.
Reasons for selecting the Research Topic and Organization I selected topic number eight for my research report out of those twenty topics i. The most difficult preposition was about selecting the company for the research report. Accor with so diversified portfolio is found almost in every region with its business operations spanning in North and Latin America, Asia pacific, Africa and Europe Accor, Thus it was not just fascinating but challenging as well to analyze the financial and business performance of such a diversified portfolio.
One of the main shortcomings of most of the research projects is that the researchers tend to lose their focus on their aims and objectives Birkinshaw, I did not want this to happen with my research report especially in the wake of limited word count available for this thesis. I therefore wanted to express best of my research abilities in this limited word count available to me. I feel topic number eight is the only listed topic which offers me ample opportunity to do so.
Topic number 8 lets me apply all of my analytical skills onto the business realm practically. Research Framework A deductive approach of research will be adopted for the purpose of this research report employing quantitative as well as qualitative analysis tools.
Quantitative analysis tools include use of numerical figures and data whereas qualitative analysis tools incorporate subjective analysis Fineman, Subjective approach can thus be related to the qualitative analysis technique and the objective approach can be related to the quantitative analysis Abel and Eberly, Quantitative analysis of Accor has been carried out by way of horizontal trend analysis over the three most recent years with the help of analysis of its different financial ratios.
Part Two: Data Sources and Business and Accounting Techniques Information for any research work can chiefly be collected from two main sources namely the primary and the secondary sources of information Estrin, Meyer and Bytchkova, Primary sources can be termed as unique, freshly gathered and generated by a researcher for the first 7. The primary information can thus be collected by means of focus group discussions, surveys, questionnaires as well as interview techniques Gelbuda, As for secondary information, it is the kind of information which has been collected and generated by a certain researcher and can be used by future researchers for further studies Hohenthal and Johanson, This information is hence second hand information which is available on the internet and books as well as journals etc Buisnessballs, Primary source of information can be termed as more authentic, unbiased and relevant whereas on the other hand besides being time consuming job, accuracy of the results greatly depends on the correct selection of sample subjects as well as response rate Hohnen, Secondary information is easily available but a need to identify the level of its authenticity and biasness will always prevail Johanson, Information gathered from secondary sources need to be checked for its reliability, authenticity and biasness etc Johanson and Vahlne, A number of these limitations can effectively be catered for by collecting information from a number of different authentic sources rather than depending on a single or couple of secondary sources, so as to be able to include perspective of different authors on a subject and thus increase the validity and reliability of the content.
Financial experts spend time analyzing the various financial indicators of organizations and can be both external as well as internal. A report which is generated by an external financial analyst can be termed as neutral and authentic, painting the actual financial standing of the organization. This research report has thus benefited greatly from the literature material available online i.
This also includes the vast information available on different websites as well as official websites of both the selected organizations. Limitations of Information gathering Making use of secondary information from various sources is associated with following certain limitations. It is of thus utmost importance to determine the credibility and the authenticity of the source before using it for any research purposes Johanson, Annual Reports Limitations associated with the use of annual reports are Johanson and Vahlne, : a Annual reports are more oriented towards quantitative information as quantitative information including the financial statements is abundantly found in the annual reports.
The amount of descriptive information found in the annual reports is generally included to justify the quantitative data Meyer, They can thus be biased and misleading. An analysis which is solely based on annual reports can thus resultantly be erroneous and faulty.
Ethical issues One of the prime responsibilities of any researcher is to ensure that the research work follows the highest order of professional research ethics Meyer, I have thus been very careful in 9. I have been very careful in giving due credit of writing to their original authors by following correct Harvard referencing style.
This can effectively be checked if author does not rely on his instincts but rather make informed analysis based on the information extracted from different sources. Accounting and Business Techniques 2. Ratio analysis Analysis of different financial ratios serves as an excellent quantitative tool for the analysis of financial standing of any company Bekaert and Engstrom, A horizontal trend analysis over a span of time and benchmarked against its competitors or industrial ratios can help point to financial performance of an organization Berk, Green and Naik , There are a number of benefits associated with the use of financial ratios.
This research report is however focused on analysis of following financial ratios: a Profitability ratios: These ratios help access the profitability potentials of the organization and help the researcher analyze if the profit potentials are sustainable Damodaran, Profitability ratios calculated for Accor and Marriot in this report comprise of gross and net profit margins as well as Return on equity ROE.
Liquidity ratios calculated in this report comprise of current and quick ratios. Leverage ratios calculated for Accor and Marriot comprise of Debt- equity ratio and interest coverage. Limitations of ratio Analysis The efficacy of financial ratio analysis is primarily ushered by a few major limitations as explained below Martin, : a Financial ratios do not help establish any link between the past and future predicted data whereas most of the stakeholders are interested to make an informed decision based on predictions about its future performance.
SWOT analysis SWOT analysis is carried out to examine the internal strengths and weaknesses and external threats and opportunities environment of the business in order to evaluate and overcome the weaknesses and threats and explore if there exists any window of opportunity in the external business environment which the business can exploit with its strengths or competitive advantages Peng, SWOT studies following four different aspects of an organization Mindtools, : a Strengths: The internal aspects of an organization that offers it the ability to exploit any opportunities offered in the external business environment i.
PESTEL is an abbreviation used for political, economic, social, technological, environmental and legal factors. SWOT Analysis 3. Accor offers hotel brands of Sofitel, Pullman, Adagio and Novotel etc for the upscale and midscale segments whereas ibis, formule1 and hotel F1 etc. This helps Accor generate additional revenues besides reducing and diversifying its business risks all across its portfolio. Weaknesses: a Online payment solutions: Accor does not offer the convenience of online payment solutions to its customers which if incorporated can add great value to them CNN, One of its biggest strengths is thus also perceived as one of its weaknesses as well.
Opportunities: a Further Diversification: Accor has well established brand name trusted by millions of its customers all over. Accor thus continues to inspire a large number of students studying the subjects of hospitality and hotel management. Accor can exploit the opportunity by going for this unrelated diversification feature and introducing its academy for hotel management BNET, Accor can even expand in the related diversification field of restaurants under its own brand name.
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